5 Tips How your Small Business can survive During Lockdown
5 Tips How Your Business Can Survive During Lockdown Business Lockdown Tips COVID -19 has turned the world upside down, for individuals, families and businesses
COVID -19 has turned the world upside down, for individuals, families and businesses of all sizes. During this epidemic, we’ve been receiving a lot of inbound questions from small and local businesses on how to cope through this crisis. In order to help assist business, we’ve put together this short guide on what you can do during lockdown to help prepare you and your business once we are out of quarantine.
We must remember, this isn’t the new normal. Lockdown will not last forever. While we’re forced to close our business, there are things we can do to ensure we are better positioned to serve our customers once we’re out of quarantine. Treat this as a 3-month Bank holiday – when Bank holidays are generally times we work on our business or carry out many housekeeping tasks.
If your business has been affected by this outbreak, use this time to prepare for the influx of new and returning customers you will likely receive. Peoples buying habits will return back to normal, therefore, you need to be more than ready for their return. Regardless of whether you have an online or offline presence, you should use this time to invest and focus on your business. Here are our 3 main things you should be working on:
After COVID-19 the use of technology will be embraced more than ever before. Our buying habits will change as we’re forced to make most of our purchases and carry out activities online. However, if you run a physical – offline business – don’t panic – yes things may be or become tough, but if you’re able to adapt, you can use the internet, to embrace change and keep growing your customer base.
Below are 5 tips on what small and local physical businesses can do to keep existing and gain more customers.
1. Click and Collect
2. Help and Engage with your Customers
There are endless ways how you can engage and help your customers through these times.
3. Go Old School and Leaflet Drop
4. Bring your Business to the People
5. Give Something Back
With each one of these 5 tips, it’s important to capture your customer’s details so you can
inform them about your activities, offers, discounts, coupons or promotions. The aim is to
offer as much free value as possible, make them know you’re here to help them and their
community through these tough times. Their community is also yours, so show you care.
When driving people to your website, it’s important to have an optimised landing page to
capture your potential customer’s information. The offer on your website should be easy to
find and understand. Make sure you get straight to the point, explain the reason why you’re
offering this and the benefits it will provide, also what they will be able to achieve once they
have gone through your offer.
This crisis will pass and we’re going to get through this especially with the help and support
from businesses like yours.
5 Tips How Your Business Can Survive During Lockdown Business Lockdown Tips COVID -19 has turned the world upside down, for individuals, families and businesses
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