Michael Jordan is a legend, one of the greatest NBA players of all time. Like Jordan, you’ve developed great skills in your niche. You’re bringing out your marketing A game by using personalization and segmentation like a boss. But there’s one thing missing.

Your website is hitting a snag on mobile devices. This little snag is sending your bounce rates through the roof. No digital marketing legend was ever created without sound knowledge in website optimization best practices. None.

Michael Jordan is a legend, but your legendary status can surpass him in the digital marketing world if you hit the nail on the head with mobile-optimized websites.

1. Accelerated Mobile Pages (AMP) Make Your Website Faster than Jordan Running Down an NBA Court

This is one for the web developers but knowing what it is and how it works helps you have meaningful conversations with your web developer. Google unveiled its Accelerated Mobile Pages initiative on February 24, 2016.

It’s an open-source library that makes it easy to create website pages that provide a seamless user experience on all devices. There are 3 AMP components:

  1. AMP HTML: This creates more dynamic mobile content.
  2. AMP JS: This allows pages to not load simultaneously thus increasing page load speeds.
  3. AMP Cache: Cached content is stored in a Google-hosted server.

All components are important for creating media queries which enable content to be displayed according to a user’s device.

2. Jordan Always Had a Game Plan, You Should Too

Mobile users should factor into your web design decisions from the get-go. Treating them like an after-thought only increases the chances that you’ll have to spend thousands of dollars revamping your website to meet their needs at some point.

Whether it’s being viewed on a PC or mobile device, your website should have the following elements:

3. Jordan Adapted to Life After Basketball, You Should Adjust to Mobile Design Needs

The needs of mobile users differ from those of PC users. For instance, mobile users will expect to interact with a website that is compatible with their touchscreen phones. Too much pinching and zooming diminish the touch screen experience and make the user frustrated.

Touchpoints should also be large enough to account for common tap errors. Another important consideration is whether to use Flash on your website. It’s pointless to have interactive elements and videos on your website that people can’t play because they don’t have Flash.

4. It Took Time for Jordan to be Ranked Number One; You Can Take Less Time to Improve the Ranking of Your Mobile Website

Schema.org has the best solution for creating structured data for mobile-optimized websites. It allows web developers to use a variety of tags in the website’s HTML that help search engines read and represent the page on the Search Engine Results Page (SERP).  This increases search engine rankings.

One of the best ways Schema can be used is to help users find your answers to common questions in your niche. For instance, if you type “Who invented pizza?” into Google’s search engine you’ll see a drop-down with the heading “People also ask”.

Getting your answer featured means consistently answering as many questions as possible in your blog. The schema will then take it from there.

5. Jordan Took a Lot of Pictures but How Many of Them Were Mobile Friendly?

Large size images don’t work well with responsive web design. Compressing images reduces the file size and, ultimately, increases page load speeds. WebP is the best format to use for your images to minimize the risk of loss to image quality, especially if you’re using animations.

A mobile optimized website is cooler than Michael Jordan because it can do what he did better.  Website pages load faster, images are compressed and therefore won’t hinder the mobile website’s performance, and Schema improves page rankings.